Siolta Therapeutic’s mission is the eradication and treatment of asthma. For the launch of their brand, copywriter Diane Moe and I created a clean, easy-to-use website that speaks in layman’s terms but is still scientifically spot on.
We also took on the task of refreshing the brand by introducing; a revised more contemporary logo treatment, modern typeface, stripped down palette and lots of white space.
Nature and her passages were perfect visual metaphors of the destruction and healing of the microbiome. With that, a hearty image library was developed. Microbiomes and their kin also made for a great pattern library utilized to differentiate tiles and sections on the website.