Design & Art Direction

Noyes Camp

Florence Fleming Noyes, a contemporary of Isadora Duncan and a dancer in the early 20th century, founded two dance camps in Portland Connecticut that are still in existence to this day. I have been a visitor to the camp for over 20 years and, this year, created a first of its kind brand book to help ease the camp into the 21st century.

The idea was to provide elements that allow multiple combinations for various uses — I wanted everyone to be able to express their own versions of what Noyes means to them. The result: A fun mix and match smattering of fonts, badges, images, and colors I’ve labeled “The Noyes Brand Toolbox”.

Historic images of Florence Noyes provided ample inspiration. 

The flexible system allows room for creative combinations, but also contains the necessary grab and go elements every brand needs.