Design & Art Direction


As a designer, I love that I get to work in so many mediums and on such variety! Below, samples of a few items I’ve created over the years. First up, coming soon to a Costco near you, Calle Sabor Mexican food truck delicacies with sign painter inspired packaging that I designed.

Recently, with M&C Saatchi, I designed collateral elements for boutique hotel Origin in Lexington KY.  Guest rooms come stocked with locally themed gifts like Field Notebooks, postcards and door tags. Being true horse country, racing and equine themes take center stage.

For Smashmallow candies, I proposed product shaped air fresheners to promote the amazing variety of flavors they offer.

Next up, promotional items for the film, “I am Known as An Artist” a story about Wharton Esherick. As he was a premiere wood craftsman, I thought tree stump coasters and toothpicks were perfect tie-ins.


Former Olympian medalist, Kate Schmidt, asked me to brand her current business venture, Home Bodies.



These letterpressed self promo items for my (then titled) firm, Whatever Design were created in tandem with, and printed by, Emily McVarish, one of only a handful of people using a letterpress back in the years before 2000.


A branding and packaging project for HP’s Sprout.

Good design can make everything more appealing, even dentistry. For Progressive Dental Partners I developed an identity and other marketing materials.



I had a great time designing and illustrating my wedding invitations. Remember, there’s a lid for every pot, no matter what you’ve heard.



I was approached by Inkblaat and asked to design patterns for their shoe inserts. My concept was a pattern based on slot machines with a bit of a twist.




Levi’s was such a great brand to work on. These were kits for internal marketing teams outlining new fits, sizes and merchandising information.




At Hal Riney and Partners, I branded Saturn Car Club which was, at the time, a fledgling grassroots organization. For the photo shoots, we used only Saturn owners and true Car Club members.


Identity I designed for Katherine Gordon, founder of The 3% Conference. As this is her personal branding used in social situations outside of the 3% affiliation, I suggested we letterpress in 3 colors on uncoated paper for a friendly and homespun quality.



Below, some favorite projects from over the years. Clockwise from bottom right: Mother’s Day card for Maternal Instinct, Boys & Girls Club self mailer, CAV Wine Bar identity, Citizen Cake poster, Pant identity, Saturn Car Club mailer, Whatever Design identity, and in the center: AIDS Emergency Fund invitation.


For the Breast Cancer Emergency Fund’s first year, I created a bunch of materials that supported their first community awards dinner. For Khadra International Dance Theater, I designed and illustrated posters and postcards. Below that, business cards and identity for Blue Star Builders as well as Sense Design, an early iteration of my personal business name. Finally, A series of personal CD’s I designed and gave as gifts one year.




And here’s a few more one off design projects:Marguerite Lutton Design 


Flipside Arts Collective needed a cost effective way to brand themselves — enter stickers and chipboard. To this day, the identity system I created for them remains one of my favorites.



Illustrating and creating the typography for Café Claude’s menu was absolute amour for a Francophile like myself.


Brio biscotti, another Bay Area foodie passion project for whom I illustrated and designed the packaging and identity.

Marguerite Lutton Design

Working at DDB Remedy, I designed and produced Johnson and Johnson’s display booths for the American Diabetes Association.