Design & Art Direction

Atelier Crenn

When chef Dominique Crenn hired me to help brand her first solo project, Atelier Crenn Restaurant I was honored to be part of such an incredible team. Dominique has received three Michelin stars, and in ad speak, that’s even bigger than a Clio award. Amazingly, through all the pomp and excitement that surrounds her, she remains utterly organic and earthy – two key elements I hoped to highlight in shaping her brand.

When we first started discussing ideas, Dominique was certain of one thing: She wanted a circle incorporated into her logo. I was clear that this circle could be found in nature. Thus began my exploration and delivery of, “A Visual Presentation of Color, Type, Object and Emotion”, a 35 page mood board and visual case study.
Marguerite Lutton Design

I think we ended up with just the right mark for what Dominique had envisioned, an homage to nature in its “nestlike” shape combined with a simple yet elegant hand drawn typeface. In keeping with the organic tone we had established, I had the signature elements for the restaurant letterpress printed in Berkeley on gorgeous uncoated paper.