Target Holiday Odyssey
Last year at 72 and Sunny I helped create support advertising for Target’s Holiday Odyssey, a 50 page interactive story book narrated by Neil Patrick Harris. The project had a full cadre of social, digital, in-store and OOH advertising.
Role: Freelance Senior Designer / Agency: 72 and Sunny / Client: Target / Media: Integrated / Creative Directors: Sara Rose, Garrett Jones / ACD: Kristina Krkljus / Copywriter: Daniel Hofstadter
The above was a landing page I designed for the scads of traffic that arrived before the actual launch of the storybook. Additionally, I explored various ways to introduce the storybook characters in social media, one such typographic style shown below.
Another fun element, how to treat the supers for social films, my favorite such example below (with a sure nod to horror flicks from days of yore).