Meyenberg Goat Milk
When School of Thought Agency asked me to create a website for their client, Meyenberg Goat Milk Products, I jumped at the occasion. Meyenberg was one of those things that I had seen for years on the shelf but, honestly, had never tried. The product was truly best of brand in the category, but a small category at that. Their fan base was a loyal one, but really limited to pastry chefs and a few lactose intolerant old schoolers.
Our thinking suggested leveraging the existing voice that dedicated consumers had come to love, while simultaneously reaching out to new customers: families, foodies, and lactose intolerant newbies. The old site had major room for improvement and my concept was simple. Utilize the familiar illustration style the packaging employed and endow the characters with personalities that could speak to all these new people.
Using an image carousel on the home page allowed for some really fun imagery and creative. Simultaneously we were able to create multiple messages and CTAs that drilled to specific targets. Research told us that families would appreciate health messaging, foodies would be prone to recipes and pretty much everyone could relate to humor.
In addition to typical e-commerce functionality, some additions to the new site are; a rollover super navigation, a “may we also suggest” feature that is prompted when users put items in their cart, and a similar recipe feature that drives shoppers to further explore the Meyenberg product list.