I created this campaign for “School of Thought” advertising agency when they were pitching the North Lake Tahoe business. The result: they won the account and became agency of record.

The strategy was simple, focus on SF and L.A. and draw travelers back to Lake Tahoe – reminding them that Tahoe is closer than they think. We had some obstacles to overcome, mostly working with no photo budget meant making use of what we had — finding new ways to crop and use existing imagery was essential. In addition, my idea was to play up the “N” from the brand’s logo and visually support it in the communications.