Consumers Union, which publishes Consumers Report magazine, has been running a campaign since 2012 urging Trader Joe’s to sell only antibiotic-free meat. This year, I jumped on board to help write and design a few ads for them to push the idea a bit further than they had in the past. I’m hoping this is the reason that we are suddenly seeing a spike in response and increased coverage in places like, The Los Angeles Times.
This is such an important issue, if you’d like to learn more please visit, notinmyfood.org
In addition to newspaper advertising, we ran some banners on local digital newspapers. Shown below are a few examples of what I presented — we ended up running the one on the far left in the Idaho Statesman. The Statesman also gave us some additional coverage that we hadn’t planned on within their editorial section.
We also ran a billboard in Denver that coincided with the opening of two Trader Joe’s markets. These were the first ones in Colorado to open so it was a perfect time to get the word out. The outdoor board featured a call to action via texting, to which we responded with a message indicating ways to help out.